Archive of posts with category 'marketing'

Building a Social Media Brand Voice and Identity

Personality Fun, Authoritative, Helpful Language Words, Phrases, Emojis Visuals Colors, Fonts, Imagery BRAND "Hey team! 👋 Check out our latest guide!" - Casual/Friendly Voice "Announcing the release of our comprehensive...

Social Media Advertising Strategy for Conversions

Awareness Video Ads, Reach Consideration Lead Ads, Engagement Conversion Sales, Retargeting Learn More Engaging Headline Here $ Special Offer Precise Targeting Are you spending money on social media ads but...

Social Media Marketing Plan

Goals & Audit Strategy & Plan Create & Publish Engagement Reach Conversion Does your social media effort feel like shouting into the void? You post consistently, maybe even get a...

Social Media Engagement Strategies That Build Community

YOU 💬 ❤️ 🔄 🎥 #️⃣ 👥 75% Community Engagement Rate Are you tired of posting content that gets little more than a few passive likes? Do you feel like...

How to Set SMART Social Media Goals

S Specific M Measurable A Achievable R Relevant T Time-bound Define Measure Achieve Align Execute Have you ever set a social media goal like "get more followers" or "increase engagement,"...

Creating a Social Media Content Calendar That Works

Mon Tue Wed Thu Fri Sat Sun Instagram Product Reel LinkedIn Case Study Twitter Industry News Facebook Customer Story Instagram Story Poll TikTok Tutorial Pinterest Infographic Content Status Scheduled In...

Measuring Social Media ROI and Analytics

4.2% Engagement Rate 1,245 Website Clicks 42 Leads Generated ROI Trend (Last 6 Months) Conversion Funnel Awareness (10,000) Engagement (1,000) Leads (100) How do you answer the question, "Is our...

How to Identify Your Target Audience on Social Media

Demographics Age, Location, Gender Psychographics Interests, Values, Lifestyle Behavior Online Activity, Purchases Target Audience Data Points Are you creating brilliant social media content that seems to resonate with... no one?...

How to Choose Your Core Pillar Topics for Social Media

You understand the power of the Pillar Framework, but now faces a critical hurdle: deciding what those central themes should be. Choosing your core pillar topics is arguably the most...

What is the Pillar Social Media Strategy Framework

In the ever-changing and often overwhelming world of social media marketing, creating a consistent and effective content strategy can feel like building a house without a blueprint. Brands and creators...

Psychology of Social Media Conversion

Social Proof Scarcity Authority Reciprocity Awareness Interest Decision Action Applied Triggers Testimonials → Trust Limited Offer → Urgency Expert Endorsement → Authority Free Value → Reciprocity User Stories → Relatability...